DIAFA

DIAFA

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Gold DIAFA logo on deep red, with a trophy shape forming the letter I.

DIAFA

A cinematic visual system for a ceremony celebrating Arab and global achievement.

Industry

Arts & Culture

Disciplines

Art Direction

Motion Design

3D Design

The Distinctive International Arab Festivals Awards honors figures from the Arab world and beyond. For the 2024 ceremony, we developed an art direction that could connect arrivals, performances, and moments of recognition across the venue and broadcast. The visual system needed to hold the program together while giving each honoree and segment its own emphasis.

Coordinated motion graphics, 3D renders, and bespoke animation established the direction. Light, material, composition, and pacing gave the sequences a luminous visual character. The same principles shaped transitions and supporting graphics, linking the ceremony’s title moments with the information appearing around them.

We applied the system to opening and closing sequences, lower thirds, on-screen graphics, red-carpet visuals, and venue applications. Shared rules connected the different formats while allowing the timing and content to respond to the program. The work gave the 2024 edition a coordinated visual presentation across the room and broadcast, with motion and dimensional imagery providing a consistent setting for the people and achievements being recognized.

Gold DIAFA logo on textured red with “You’re invited” above and November 26 and 27 below.
Gold text on deep red reading “Live from Jumeirah Emirates Towers.”
DIAFA “Velour Rouge” color swatch with its printed color values.
DIAFA poster with a gold trophy and Arabic lettering at the end of a dark escalator hall.
Portrait formed from gold Arabic calligraphy beside a dedication in English and Arabic.
Gold stylized eight on deep red above “The Eighth Edition.”