Personal practices rarely grow in a straight line. New interests appear, older work gains new meaning, and the person behind it keeps changing. Haus 23—the arts and media practice of Christian Neaimeh, multidisciplinary artist and Voyd Group co-founder—needed an identity capable of holding that evolution without turning it into a fixed personal brand. Because the work crosses disciplines, consistency had to come from a recognizable world rather than one medium or aesthetic.

At its center is Cosmo the Star, a 3D character that acts as both emblem and guide. Cosmo brings warmth and curiosity into a restrained world of bold typography, controlled spacing, and minimal color. The contrast gives the practice a recognizable signature while allowing different projects, formats, and moods to coexist without losing their individuality. The character is strong enough to anchor the system without dictating what every project should become.

The visual identity extends through collateral, brand guidelines, and a portfolio framework designed to keep changing with the work. Structure supports the experience but never becomes the subject of it. Haus 23 now has a world that feels authored without feeling finished—a system that can connect past and future work, welcome experimentation, and remain recognizably its own as the practice moves into whatever comes next.