Iota

Iota is a health and fitness app built to simplify how people track food, habits, and workouts. Created for all levels, it turns progress into a seamless experience of clarity and control.

Voyd Group developed a vibrant, empowering identity that balances motion and simplicity. The circular logo and clean typography reflect rhythm and balance, while the color system channels both energy and calm.

Extending beyond identity, we designed Iota’s app and website to transform its mission into an interactive experience — one that motivates, guides, and grows with every user.

A brand built for progress, one detail at a time.