Expanding the Frontier of CGI

Artix Studios creates hyper-real visual worlds for some of the world’s most recognizable names — F1, Emirates, The Venetian Resort, and Las Vegas Grand Prix. Founded in 2022, the studio has grown from an emerging production house into a force in CGI innovation — crafting digital worlds that blur the line between design, film, and engineering.

As their ambitions expanded, the need arose for a brand that could express their scale and conviction. A system built not to follow trends, but to lead with clarity — where identity, motion, and sound move with the same intention as their craft.

Momentum Meets Meaning

The world of CGI is evolving faster than ever — a convergence of art and technology redefining how stories are seen and felt. Within that shift, Artix sought to evolve not out of necessity, but purpose.

Their expansion demanded a brand capable of capturing velocity — one that could carry the same cinematic precision that defines their work. This wasn’t a rebrand of correction, it was an act of alignment. A way to translate the studio’s internal excellence into an external language of presence and power.

The 'X' As Axis

The new identity begins at the point of convergence — the X.
In mathematics, it marks intersection. In culture, it represents discovery. For Artix, it became the axis of creation — where form and idea, logic and emotion, technology and art meet.

Around this symbol, we built a design system defined by geometry and light. Every element — type, texture, motion — was treated as material. Precision in balance with tension. Control with emotion. The result was a visual and verbal framework that moves as their work does: exact, expressive, and alive in three dimensions.

Designed In Dimension

The visual world of Artix takes shape through contrast — a balance between shadow and neon, structure and space.

The new logo anchors the identity in strength, the X pulsing with depth and geometry. Typography follows the rhythm of machinery: engineered, but human. The palette remains cinematic — dark foundations illuminated by light accents that feel digital, kinetic, and deliberate.

The website extends this world — designed as an immersive stage for the studio’s craft. Built in a dark, cyber-modern environment, it guides visitors through their story, their work, and their process — culminating in an interactive 3D playground where users can take full control of a car model. Every scroll, hover, and transition is intentional — evoking the same spatial choreography found in Artix’s own productions.

To complete the ecosystem, a social identity system was developed — modular, bold, and endlessly adaptable. Each template preserves the cinematic hierarchy of the brand, ensuring cohesion across every channel and creative output.

Built for Endless Evolution

The new brand repositions Artix Studios as a global creative engine — one grounded in craft yet built for scale. It unites every touchpoint into a single, seamless system capable of evolving alongside the studio’s future.

More than recognition, the identity brings resonance — a presence that feels both human and futuristic.
In a field defined by innovation, Artix now moves with clarity, precision, and emotion — a studio expanding the frontier of what CGI can be.