Energizing an Industry Leader

Shine Entertainment is a media, entertainment, and event management company known for its ability to create unforgettable experiences.

With a reputation for excellence in production and seamless event execution, the company continues to redefine how audiences experience live entertainment and broadcast performance.

Voyd Group partnered with Shine Entertainment to evolve their identity into a modern, versatile system that matches the energy and creativity of their work.

A Vision of Renewal

Our collaboration began with a shared goal — to craft a brand identity that feels bold yet timeless. Shine’s previous branding carried recognition, but it no longer reflected the scale of their growth or the dynamic nature of their productions.

We set out to design a visual world that communicates clarity, movement, and modernity while preserving the authenticity that defines the company’s spirit.

Designing the Spark

The new identity system was built around the concept of energy — the invisible force that drives every production, event, and story Shine creates. The logo redesign emphasizes light, motion, and rhythm, expressing creativity through simplicity and balance.

Typography was chosen for versatility and precision, creating a cohesive system that works across stage, screen, and print. The color palette uses luminous tones that capture the brand’s name both literally and emotionally, blending sophistication with vibrancy.

From Vision to System

We developed complete brand guidelines that define structure and flexibility, ensuring the identity performs consistently across all applications — from event branding and video assets to social media and press materials.

The result is a brand that feels unified and alive. A visual language that radiates confidence and adaptability while maintaining the integrity of the Shine name.

Built to Illuminate

The new identity repositions Shine Entertainment as a modern leader in the industry — one that celebrates creativity while setting new standards of quality and design.

It reflects a company that doesn’t just host events but creates moments that endure.