Haus 23

Disciplines

Brand Research + Analysis
Brand Strategy + Positioning
Brand Naming + Story
Visual Identity System
Verbal Identity
Brand Guidelines
Brand Experiences
Collateral & Business Materials
Digital Imaging & Retouching
Pattern & Graphic Element Design
Mascot / Character Design

Industry

Arts & Culture

Where Story Meets Self

Haus 23 is the personal arts and media brand of Christian Neaimeh, multidisciplinary artist and co-founder of Voyd Group.

Built as an evolving portfolio, it captures the intersection of art, identity, and storytelling — a space where experimentation and emotion coexist.

From his earliest work to his most recent projects, Haus 23 has served as Christian’s creative signature. It carries the intimacy of an artist’s journey while reflecting the precision of a designer’s hand.


Designing a Personal Universe

Working on Haus 23 was a deeply personal and collaborative process. We explored the layers of Christian’s world — the rhythm of his art, the meaning behind his symbols, and the visual language that defines him.

The goal was to design an identity that doesn’t simply represent his work, but expresses the way he sees and feels.

It needed to be honest, cinematic, and open enough to evolve as he does.


Cosmo the Star

At the center of Haus 23 lives Cosmo the Star — a 3D-rendered emblem designed as both character and guide.

Cosmo welcomes visitors on the landing page, inviting them into Christian’s imaginative world and setting the tone for a portfolio that feels alive.

More than a logo, Cosmo is a storyteller. It represents curiosity, energy, and the creative gravity that defines Haus 23.


Visual Identity and System

The identity is built on clarity and restraint.

Bold typography, balanced spacing, and minimal color allow the art to take center stage while maintaining structure and cohesion.

We developed brand guidelines and digital frameworks that ensure consistency across Christian’s portfolio and future projects.

Every element of Haus 23 was crafted to celebrate individuality while maintaining discipline — a visual language that mirrors the balance between design and emotion.


A Living Identity

Haus 23 stands as more than a portfolio. It is a reflection of authenticity, growth, and imagination. A system that evolves with the artist it represents.

A reminder that the most powerful design is the one that tells a human story.